Entrepreneur by DNA

“I remember growing up in a family of entrepreneurs, with my Mom uncovering the need for Gyms only for Women. That's what she did in 1984. She is still my innovation role model,”

Dominik Heinrich about his Mom,
Gisela (Preis) Hollender

Gisela Hollender is right in the picture with Sydney Rome in front

Meet Dominik, a serial entrepreneur and global design innovator with a passion for using design to help businesses and people be more environmentally friendly. Born in the small town of Kempten in Allgäu, Germany, Dominik comes from a family of successful entrepreneurs and inventors. His mother, Gisela, was a trailblazer in the health industry and co-founded the first women-only gym in Germany in 1984. And his father, Peter, is an engineer and technical professor who has a number of companies under his belt.

From a young age, Dominik had a creative streak, even reshaping the forms of his Lego bricks to fit his imagination. This passion for designing and building businesses around people's real needs continued to grow and eventually led him to pursue a professional education in finance and business economics.

In 2000, Dominik started as a developer and experienced designer, eventually opening his own boutique agency in 2002. The agency, named after his wife, had offices in several cities around the world, including Munich, Hamburg, Barcelona, and Bangkok, and designed award-winning work for brands such as ING, Volkswagen, Travelzoo, Mammut, and Panasonic.

But Dominik wasn't content to simply run his own successful agency. After successfully exiting it through an acquisition by a larger holding group of agencies, he stayed on as Partner and Chief Creative/Design Officer. Then was hired as Germany's First Innovation Design Director at the creative agency Agenta. Under his leadership, Agenta became one of the top 30 creative agencies in Germany.

A Serial Entrepreneur and Innovation Maverick Driving Growth and Sustainability in Business.

In 2013, Dom co-founded the original Lab13 by MRM (McCann) in Frankfurt, Germany, and since then, he has opened additional innovation design studios around the world, including New York City, Detroit, Manchester, Santiago, London, and Tokyo.

At MRM, Dom has been a catalyst for change, using design thinking, innovation, and engineering processes to transform Fortune 500 businesses. He has won numerous global design, innovation, and creative awards, including D&AD Impact, Fast Company's Best World Changing Idea, and the Cannes Lions in Innovation. MRM has been named a leader in Gartner's Magic Quadrant consecutively since 2017, highlighting Lab13's contribution to innovation in the organization. MRM was also named Best Workplace for Innovators by Fast Company in the past few years, a testament to Dom’s team and his leadership in the pursuit to enable an innovation mindset by design for everyone.

Dominik is not just a leader in design innovation, he's also a registered serial inventor and has several patents to his name. Two of Dom's most impactful projects include the Voice A.I. project Smart Blue Box for the United States Postal Services, a $7 billion idea that replaces physical stamps and postage with a digital alternative using a person's voice, and Project SIGNS, a zero UI powered by AI that gives people with hearing disabilities access to smart voice assistants through gesture control.

Outside of work, Dominik is a mentor to start-ups in various accelerator programs and has co-founded several companies, including Naylil in 2001 and GranataPet, which is now one of the largest organic pet food brands in Europe and Asia. He also appeared in WIRED's documentary "Being Human In An AI World" and has published several white papers on customer experience, innovation transformation, and cutting-edge technology.

When Dominik isn't changing the world through design, he's indulging in his many passions, including sailing, racing electric cars, skiing, biking, running, hiking, and more. He's also an animal and nature lover, making him the ultimate combination of creativity, innovation, and compassion.