Education

• New Space Economy (2023)
  MIT, Cambridge (MA)

• Sustainability Design (2020-2021)
  Pratt Institut, New York (NY)

• Executive Leadership (2009-2010)
  MSCL, Lautrach (Germany)

• Finance Equivalent Bachelor (1997-1999)
  Professional Business School, Kempten (Germany)

Patents

• Systems and methods for item delivery to a smart item receptacle
  Patent No: US20200219051A1

• Intelligent collection box
  Patent No: US20190197462A1

• Digital Stamps
  Patent No: US20190197649A1

  
  3 additional patents filed (pending)

Awards

Fast Company Best World Changing Idea, Cannes Lions, D&AD Impact, D&AD, Clio, LIA, Webby, Shorty Awards, New York Festivals, EPICA Awards, Lovie Awards, Facebook Award, Deutscher Digital Award, Plakadiva, NewMedia Award, FWA, Lürzers Archive, Eurobest, ACIP, ADC and more.

Judging (selection)

• ADC Awards
  Digital Experience Category

• London International Awards (LIA)
  Evolution/AI

• New York Festivals
  Product & Service Innovation

• Shorty Awards
  Innovation Category

• Ad Club Shark Tank
  Start-up Showcase

• Webby Awards
  Innovation Category

• EPICA Awards
  Digital Category

• Lovie Awards
  Voice Category

• Techstars Accelerator
  Demo-Day Presentation

Memberships

• Fast Company Impact Council
  New York (USA)

• Art Directors Club
  Hamburg (Germany)

• Real Time Academy
  New York (USA)

Experience

The Coca-Cola Company, Atlanta (USA)

March 2024 - Present
Global Head of AI Design Innovation

Lead the innovation efforts within Coca-Cola across all brands to design AI-augmented products and services, for impactful experiences at scale.

Creative AI Academy, New York (USA)

November 2022 - Present
Co-Founder, Public Speaker, Coach

Consulting and Educating on AI for Business Professionals in the Agency, Marketing, and Creative Industries.

PRATT Institute, New York (USA)

March 2024 - Present
Assistant Professor, Faculty

Lecturing the first certificate course for professional education and establishing AI-augmented Infinite Design (Prompt Design, AI-Innovation Process, Human-Machine Relationship) as the evolution of Design Thinking.

TLGG Consulting/Omnicom, New York (USA)

March 2023 - March 2024
EVP, Executive AI Design Director

TLGG Consulting part of the Omnicom Network is a consultancy for digital business transformation and sustainable growth strategies. They help organizations to change into entrepreneurial potential and enable customers to act.

• Directly working with CEO Katrin Zimmermann on TLGG USA’s vision, portfolio strategy, and innovation offering.

• Created a “Computational Design” system to use the power of Traditional Design (Art), Design Thinking (Business), and Generative Design (AI) to transform businesses at scale.

MRM, New York (USA)

January 2020 - October 2022
SVP, Global Executive Director Innovation Design & Lab13

Employer History

January 2018 - December 2019
VP, Global Director of Experience Innovation & Lab13

January 2016 - December 2017
Director of Product & Experience Innovation & Lab13

MRM is part of McCann Worldgroup and IPG. I led the global innovation design consultancy Lab13. Define growth opportunities based on trends, human behaviors, data, and the proprietary knowledge of a business to gain competitive advantage and design new business models, products, services, and experiences.

• Oversaw and Design Led a multi-million dollar project for Coca-Cola using data and AI

• Created an “Innovation As A Service” subscription model to co-design new products with partners

• Designed an ESG framework focused on changing human behaviors to make sustainability a natural habit

• Established a entrepreneurial external accelerator, to run innovation projects collabroatively with clients, external experts, consumers/patients and partners

• Launched a Circular Venture design program to turn waste into sustainable business solutions

• Created D.I.V.E., a design system to rapidly Discover, Invent, Validate and Execute innovations, allowing 20k+ employees at McCann to run design sprints, and create prototypes at scale

• Established working relationships with leading technology start-ups, VCs, and accelerator programs

Additional Roles at McCann Worldgroup

2021 - 2022
Mentor & Start-up Advisor
Founders Factory, London (UK)

2020 - 2022
Member of the Global Digital Leadership Community
McCann Worldgroup

2019 - 2022
Member of the Global Creative Leadership Team
MRM

2019 - 2022
Part of the Global Senior Leadership Team (SLT)
MRM

2015 - 2020
Member of the Global Innovation Community
McCann Worldgroup

Additional Active Roles in Start-ups

Bon Merde, New York, US

2022 - Present
Advisor, Investor
Revolutionizing the Hot Sauce Market, Bon Merde founded in 2020 in New York is the first probiotic, ayurvedic, facto-fermented hot sauce in the world. Good shit everyone wants.

• Lead the go-to-market strategy, business model, and experience design.

• Define processes to improve the sustainability efforts in product and customer experience to accelerate growth

oNesto, Melbourne, Australia

2022 - 2023
Advisor to the CEO
A platform of tools and information to help you improve your finances, health, and mental well-being..

• Consulting on the experience strategy, AI design approach, and Investor Pitches
  

Knewable, London, UK

2021 - 2022
Co-Founder
Aggregate data of actionable sustainable solutions for the supply chain, and make actionable recommendations for organizations to achieve their ESG goals faster and with impact.

• Designing the experience concept, business model, and flywheel of the organization

  Consulting on data design, business models, investor pitch stories, and experience journeys
  

Altina, Granatapet, Kempten (Germany)

2005 - Present
Advisor to the Board
An organic pet food brand (Europe, APAC) focusing on the meaningful symbiosis between a healthy pet and a healthy planet based on the nutrition benefits of pomegranate.

• Consulting on sustainability solutions and partnerships to meet goverment standards while still achieving investor goals

• Designed the first ever organic pet food brand flavors, focused on reducing allergic symptoms

MRM//McCann, Frankfurt am Main (Germany)

November 2012 - December 2015
Creative Director, Innovation

• Built up the innovation team which expand globally as Lab13

• Created an intrapreneurial culture driving design and innovation through collaboration

• Designed the Lidl Fan Cup project, an online foosball tournament, working closely with the CTO. This innovative experience launched in 27 countries in Europe during world cup 2016.

Additional Roles

2015 - 2017
Mentor & Start-up Advisor
R/GA & TechstarsMetro Accelerator, Berlin (Germany)

Agenta Agenturgruppe, Berlin (Germany)

January 2011 - October 2012
Creative Director / Head of Innovation

• Managed an Innovation Design & Tech team building digital experiences for ING and Volkswagen

• Led creative excellence, ranked under Top 50 creative firms (1st time in the agencies history)

Additional Roles

September 2012 - October 2012
Innovation & Creative Consultant at Project Fly Garage
Mondelez, Sao Paolo (Brazil)
Castro+ Innovation, Buenos Aires (Argentina)

wüschner/naylil GmbH, Munich (Germany)

2009 - 2010
Partner, Chief Creative Officer

Founder of Naylil which merged with Wüschner Rower Baier in 2009 to become wüschner/naylil. Responsible as creative lead for digital creative and design experience.

• Established a sustainable office culture, replacing all paper with digital options

• With focus on diversity, staffed the first german agency with 65% female employees

Naylil Germany GmbH & Co KG, Kempten (Germany)

2002 - 2009
Founder, Creative Director

• Build an integrated agency startup focusing on high-end digital and physical experiences

• Successfully exited through sale to Samcon Group and merger with Wüschner in 2009
  

Naylil Asia Co. Ltd, Bangkok (Thailand)

2006 - 2007
Co-Founder, Creative Partner

• Created a design system that allowed teams to work across time zones to drive efficiency

fabrique d’images GmbH, Kempten (Germany)

2000 - 2002
UX/UI Designer & Developer

• Responsible for digital design and coding web experience to help brands launch online