Turning physical retail into a digital experience
Mammut Beacon store brings online favorites and social commerce to live in-store without people even using their phones, allowing for the best of online but with the added touch of customer service and being able to try on and touch the products. The color-coded navigation system makes finding the favorite product in the store an easy endeavor.
Brief
We wanted a solution that would overcome this obstacle and provide customers and their digital communities with a clear route from the world of pinning and sharing Mammut equipment on social media directly into stores and, more particularly, to specific products within stores, without using their smartphone.
Idea
To scale these heights we developed a digital infrastructure that includes new beacon technology in a prototype store which seamlessly connects our retail area with a custom app promoted via newsletter, available via App Stores. Our customer’s pins and favorites of preferred Mammut equipment are saved in the app through Social Connect. Our in-store visual guidance system and smartphone app then enable them to head directly for preferred products, while digital displays show additional recommendations and products liked by friends. Additionally, employees can view customers’ shares and pins on tablets and offer extremely targeted support. There’s also a 10% discount for using the app and the Passbook voucher is automatically redeemed at checkout.
