Meet Pembie.
Designed to brighten your day, Pembie is an uplifting artist in the making for The Coca-Cola Company.
By breaking down organizational silos and creating a Coca-Cola, Lab13 by MRM and Microsoft startup environment, we were able to take an abstract intention to executable reality using our proprietary design thinking to design doing process D.I.V.E. (Discover, Invent, Validate, Execute).
Through human-centered design married with brand purpose, we designed Pembie - an uplifting artist built to brighten your day. Starting through simple communication, expanding on your smartTV, your uplift partner to speak to, and even real-life experiences through the power of behavior science, machine learning, and data.
